IF

Inspired by the heartwarming film, this collection brings the magic of imaginary friends to life with cuddly plush toys, adorable clothing, and fun accessories. Whether you’re looking for a nostalgic keepsake or a whimsical new companion, these plush friends capture the wonder and creativity of childhood. Dress them up in themed outfits and accessories at a store near you or through our online Bear Builder to create a one-of-a-kind friend that’s ready for any adventure.

Make your IF plush even more magical with a custom voice message! Add a sweet message, a playful sound, or a heartfelt reminder to always keep your imagination alive. Simply record a 20-second clip at home or in store and our Bear Builders can add your special message to any soft toy. With cozy clothing, fun accessories, and personalised sound options, Build-A-Bear’s IF Movie collection is the perfect way to celebrate creativity, friendship, and the power of believing.